In 2015 Microsoft’s CEO Satya Nadella famously said: “every business will be a software business”. And it’s hard to argue that when companies like Uber, Airbnb, and JustEat are disrupting, then dominating, established, seemingly unassailable industries. If you’re under pressure to transform your company into a software business, you’re not alone. The big question then becomes: to build or not to build?
In every disrupted industry, one software trend – analytics – is separating the good from the great. Arming employees with fast access to reliable data for smart decision-making is essential for any company that wants to outflank competitors. It follows that many in-house development teams are evaluating whether to embed analytics in existing applications that people use every day, like intranets and CRM.
When Nadella made that prediction, he clearly didn’t want everyone to build their own software. Total control can be alluring, but there are many spanners that can land in the works: leadership changes, security issues, data privacy regulation, and constantly evolving technology versions, protocols and standards – to name but a few. We have a whole developer team dedicated to staying current with analytics and BI software including ThoughtSpot, Cognos, Power BI and the many others with which we integrate our intelligent portal.
However I want to focus on one consideration that trumps all others – the user experience (UX). Unless you tempt users to adopt your software by offering an exceptional UX, all the beautiful coding in the world won’t matter. And these days, with millennials dominating the workforce, people won’t be comparing your software’s UX against those of SAP or Oracle; they’ll compare it to Google, Amazon and – the inspiration for our software’s UX – Netflix. Modern software is built for short attention spans, and expectations for instant gratification, personalisation and device portability.
Adoption is top priority for the many companies working to provide analytics to business users. Gartner’s 2017 report on BI and analytics pervasiveness saw adoption rates “jump” to 32 percent after flatlining around 20 percent for a decade – but remains unacceptably low. The main obstacles we see to adoption are UX issues: users can’t find exactly what they’re looking for (navigability), fast enough (speed), without IT support (self-service). Today’s the bar is higher: users want to personalise their environments, get recommendations, and use search and voice commands.
To create UXs that drive analytics adoption, companies need specialist expertise. Even if your company has the funds to invest millions in R&D, finding and retaining ‘rock star’ quality UX designer talent is a bun fight. With a global skills shortage in UX design, LinkedIn has cited UX design as one of the top skills to learn in 2020 analysing the data from 660+ million professionals and 20+ million jobs.
As with most things the buy vs build decision all boils down to what your goals are. If the software you need is really specialised, not available on the market, and has few external dependencies, building makes sense. However, if your goal is widespread user adoption of a service like analytics that supports digital transformation, then buy – or a hybrid approach where you can do custom development with an SDK – are the ways forward.
A note of caution: what starts as a project to solve a specific problem can morph into something much more complex. Many of our customers started out needing to build a simple intranet to host company information. Then employees came to expect company information in the form of analytics, in (close to) real time. That means having to connect to data and reports from analytics and BI tools – a much more complex proposition to build and maintain.
So the question shouldn’t be ‘can we build it?’ but rather ‘can we build – and maintain – software that people will use’?
Length of stay and readmission might be accessed via your QlikSense application, Patient Satisfaction information stored in Tableau, and Employee demographics & Dependent coverage ratios are in a third system…meaning you’re forced to remember all of this as well as login information for each of the individual systems. So what happens when another, newer, augmented analytics system like ThoughtSpot is introduced?
You might lose track of where the information is stored… might try to ‘cut and paste’ pieces of the information you need into a PowerPoint so you can create an overview ‘dashboard’. Maybe you’ll dump all of the data into Excel and make a pivot table?
While you think this might ‘work at the time’, what’s worth pointing out is that all of the above is time consuming, inefficient and increases the risk of misinterpretation – not to mention the issues this creates around data privacy.
Enter the Analytics Portal
There is a better way than cobbling your data and visualizations together with cut & paste! Digital Hive provides an efficient and code-free way to bring together silos containing the length of stay and readmissions information, patient satisfaction information, employee & their dependant’s demographics, into a unique, personalized ‘portal’. One login, one solution. Simple.
When was the last time change didn’t happen? Rarely, that’s when. The tools and applications organizations leverage to understand & present information is fluid. You need to be able to adapt to these changes as well.
Digital Hive not only allows for these changes to take place but encourages them. With the ability to integrate new analytics tools at any point, you are in complete control of how to use new capability sets in concert with your current applications – giving you the ability to leverage the right tools for the right job.
Now Tableau exists with PowerBI and ThoughtSpot for a more holistic view of your healthcare world.
A word on personalization
Adapt and adopt, make the experience unique to your community. Let’s be honest. Just bringing all of your required information, visualizations and applications together into a single experience is paramount, but what if people don’t like the look and feel of the experience. Limited adoption is the outcome.
Digital Hive provides a unique drag and drop, code-free, personalization experience so you can tailor your analytics hub to suit the needs of and requirements of individuals, roles and groups in your organization. Now you’re on your way to increased adoption and are driving towards the realization of data-driven decision making.
Every year, Gartner, one of the world’s leading IT research companies, publishes a Cool Vendor Report highlighting new technologies in Analytics and Data Science. This year, Digital Hive (formally known as Theia) received this recognition. Previous Gartner Cool Vendors include Tableau, Snowflake, and Looker just to name a few. Many CDO’s and CTO’s use Gartner to help successfully guide their IT strategy and technology purchasing decisions.
So, does being named a Gartner Cool Vendor mean anything to Digital Hive…YES!
The Intersection of Need and Solution
Gartner analysts are some of the most informed middle-men in the world. Working with both technology vendors and enterprise data leaders, they sit at an incredibly valuable intersection of information. It’s at this intersection that Gartner is able to provide value, having 1000’s of conversations a year on both sides of the fence, identifying emerging challenges and the technologies that will provide a solution.
Validation of Enterprise Need
For Digital Hive, being named a Gartner Cool Vendor is a validation that the use of many BI & Analytics tools within large enterprises is creating real problems for end-users with BI Adoption, Data Literacy, and meaningful ROI. Companies are now in a full-sprint race to go digital, maximize the value of their data, and provide more meaningful experiences. Without frictionless access to information, meaningful data literacy education, and a push for greater user adoption, many companies are going to see the millions they invested in data & analytics go down the drain.
Even more, we now have the validation that a multi-tool tech stack is NOT going away. Co-existence is needed. If consolidating to a single BI tool is on your roadmap, be forewarned it’s a long, expensive, and ever-changing journey. Every year innovations in data & analytics produce new tools and vendors, making it necessary for companies to keep pace and maintain a competitive edge.
A Rise in Vendor Competition
For many, competition in the marketplace is a threat. For Digital Hive, seeing the recent increase in competition indicates that there IS a marketplace for our Analytic Hub solution and that we are providing much-needed value.
Why Digital Hive is the Best Analytics Hub Solution
That being said, Digital Hive was the first Analytics Hub solution to identify and solve the market need of bringing enterprise BI together. The first-mover advantage has allowed us to evolve and innovate more quickly than our competitors and provide increased value to our clients as their needs change.
Digital Hive is uniquely differentiated as the only true technology-agnostic analytics hub that allows users to interact with the full-functionality of different reports and dashboards seamlessly within the experience.
Most of the competition in our space only provides a functional analytics catalog (or is yet another BI tool in disguise). Digital Hive is the only true Analytics Hub. In addition to an Analytics Catalog Digital Hive enables end-users to create interactive Data Storyboards using reports from different tools, and contextualize information with presentations, video, RSS feeds, and custom messaging.
This means that clients can unlock the full power of Data Storytelling and Data Literacy support. Every department, persona, partner, or client receives relevant and tailored information supported by context.
Only Digital Hive can do that.
How You Can Use Digital Hive Today
Digital Hive has clients in every vertical, all around the world – Financial Services, Healthcare, Higher Education, Manufacturing, Retail, and more. With out-of-the-box connectors to 18 major information systems and a Custom API connector, any business can bring their choice of BI & Analytics tools together and benefit with Digital Hive.
Digital Hive has been named a 2020 Gartner Cool Vendor in Analytics and Data Science
With the average organization using 3.8 different BI solutions, and the number of different business roles wanting to analyze the data increasing, it’s critical that businesses make it easy for users to leverage, share and scale the analytics value from different systems that have been generated before.
According to Gartner’s report, published May 7th, 2020:
“Organizations are struggling to manage analytics content from different tools. This hinders the ability to share and scale the use of analytics, and limits adoption as users fail to find and compile the insights that have been generated before.”
Garter recommend that one way this can be achieved is by
“establishing an easily accessible portal that has single access to the analytics content built by multiple existing analytics solutions.”
Gartner’s definition of a Cool Vendor is “a small company offering a technology or service that is: innovative — enables users to do things they couldn’t do before, impactful — has or will have a business impact — not just technology for its own sake, intriguing — has caught Gartner’s interest during the past six months.”
Why is Digital Hive Cool?
Digital Hive’s technology consolidates key information assets across an entire organization in one convenient and digestible place, giving users real-time access to the relevant information they contain through a single point of entry.
Digital Hive (formally known as Theia) connects to analytics and BI tools platforms such as ThoughtSpot, Tableau, Qlik, IBM Cognos as well as standard document systems such as Google Drive, SharePoint, Box and social media platforms.
Click hereto read Gartner’s full report – link off to Gartner.
Gartner Disclaimer: The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
As companies race to find value in their data and improve the customer experience, many have overlooked an obvious value-add: providing analytics for the customer. Client-facing analytics differentiates companies from the competition, helping increase market share, retention, and even direct revenue if packaged and productized.
Why aren’t all companies doing this already? The data is there, and the reporting, dashboards, and visualizations are plenty.
One of the most difficult aspects of trying to provide analytics to customers is delivering a complete, appealing product. With analytics coming from a variety of internal business intelligence tools, packaging all of this information is far from easy. Both internal and external, users desire a seamless analytics experience. If bringing all of this content together into a single user experience wasn’t challenging enough, each experience needs to be tailored for various audiences.
On top of wrangling content, curating different experiences, and creating a pretty product – facilitating understanding is also a challenge. Chief Data Officers are tasked with fostering data culture, increasing BI adoption, and improving data literacy. However, these initiatives shouldn’t be limited to the internal organization. Companies need to extend this concentration to clients and partners as well.
The Ideal Customer Analytics Portal
Given the needs and challenges discussed above, let’s describe the ideal external analytics portal for clients and partners:
In summary, companies should aim to deliver analytics both internally and externally to clients and partners to maximize the value of data and grow together with strong data-informed relationships using an analytics portal.
The ideal analytics portal integrates reports and visualizations from all of your different BI tools, allows for the curation of content for different groups including data literacy support, and provides an attractive and easy to use experience.
Why Act Now?
If you provide your clients with informative analytics to help them grow their businesses, your business will become an irreplaceable source of value. If you DON’T provide your clients and partners with analytics, someone else will.
The demand for analytics is continually increasing as companies use data to drive decision making. If you are not providing clients with informative analytics to help them grow their business, how are you ensuring that your service will not become an irreplaceable source of value?
Offer your clients a service that goes above and beyond the competition. Replace any frustrations by giving them full autonomy over their analytics environment.
How to create a Customer Portal with Theia
Get in touch if you want to chat about customer analytics portals – we can show you how simple it is to get set up!
Email [email protected] or book a demo with a member of the team. See the full Theia experience as well as some of the branded customer portals we’ve created.
When you want to know the answer to a question, more often than not, we either say or think of those three little, but VERY popular words…‘just Google it!’
What is search? It’s something we do every single day in our personal and our professional lives. Have you ever stopped to consider how much time you spend searching for answers? The cost of those individual searches? What if you could search less and spend more time doing value add activities?
Time spent searching for the information
you need to do your job effectively is estimated to be anywhere from 19.8% and all the way up to 30% of
your business day.
So, how can I, or more correctly Theia,
give you back that time?
You guessed it, Search.
One of the challenges with having multiple analytics tools or even one, and the number of reports, dashboards, and visualizations created each year, is how do you find the assets you need in order to get to that elusive data-driven decision making nirvana?
That’s only half of the actual challenge. Even if you know something exists, if you are not able to find it you have two choices. One is to live without it or two, create/recreate something which already exists.
An IDC study found that it took 1200 information workers and IT professionals a whopping 4.5 hours a week simply looking for information. Here’s an even bigger problem… workers spent even more time creating documents.
Theia’s value is we leverage all of the systems and repositories we connect to, providing you with the ability to quickly discover the content available in those multiple analytics tools, plus from places like SharePoint, Box, Google Drive, and the file system.
You may, in the end, need to create that new dashboard or report but you will do so knowing you’re not unwittingly wasting your time, creating something hidden away in a dark corner of your organization.
Theia and self-service discovery get you one step closer to the data-driven decision-making nirvana and you get to spend that $70 in more valuable ways!