Digital Hive has been named a 2020 Gartner Cool Vendor in Analytics and Data Science
With the average organization using 3.8 different BI solutions, and the number of different business roles wanting to analyze the data increasing, it’s critical that businesses make it easy for users to leverage, share and scale the analytics value from different systems that have been generated before.
According to Gartner’s report, published May 7th, 2020:
“Organizations are struggling to manage analytics content from different tools. This hinders the ability to share and scale the use of analytics, and limits adoption as users fail to find and compile the insights that have been generated before.”
Garter recommend that one way this can be achieved is by
“establishing an easily accessible portal that has single access to the analytics content built by multiple existing analytics solutions.”
Gartner’s definition of a Cool Vendor is “a small company offering a technology or service that is: innovative — enables users to do things they couldn’t do before, impactful — has or will have a business impact — not just technology for its own sake, intriguing — has caught Gartner’s interest during the past six months.”
Why is Digital Hive Cool?
Digital Hive’s technology consolidates key information assets across an entire organization in one convenient and digestible place, giving users real-time access to the relevant information they contain through a single point of entry.
Digital Hive (formally known as Theia) connects to analytics and BI tools platforms such as ThoughtSpot, Tableau, Qlik, IBM Cognos as well as standard document systems such as Google Drive, SharePoint, Box and social media platforms.
Click hereto read Gartner’s full report – link off to Gartner.
Gartner Disclaimer: The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
As companies race to find value in their data and improve the customer experience, many have overlooked an obvious value-add: providing analytics for the customer. Client-facing analytics differentiates companies from the competition, helping increase market share, retention, and even direct revenue if packaged and productized.
Why aren’t all companies doing this already? The data is there, and the reporting, dashboards, and visualizations are plenty.
One of the most difficult aspects of trying to provide analytics to customers is delivering a complete, appealing product. With analytics coming from a variety of internal business intelligence tools, packaging all of this information is far from easy. Both internal and external, users desire a seamless analytics experience. If bringing all of this content together into a single user experience wasn’t challenging enough, each experience needs to be tailored for various audiences.
On top of wrangling content, curating different experiences, and creating a pretty product – facilitating understanding is also a challenge. Chief Data Officers are tasked with fostering data culture, increasing BI adoption, and improving data literacy. However, these initiatives shouldn’t be limited to the internal organization. Companies need to extend this concentration to clients and partners as well.
The Ideal Customer Analytics Portal
Given the needs and challenges discussed above, let’s describe the ideal external analytics portal for clients and partners:
In summary, companies should aim to deliver analytics both internally and externally to clients and partners to maximize the value of data and grow together with strong data-informed relationships using an analytics portal.
The ideal analytics portal integrates reports and visualizations from all of your different BI tools, allows for the curation of content for different groups including data literacy support, and provides an attractive and easy to use experience.
Why Act Now?
If you provide your clients with informative analytics to help them grow their businesses, your business will become an irreplaceable source of value. If you DON’T provide your clients and partners with analytics, someone else will.
The demand for analytics is continually increasing as companies use data to drive decision making. If you are not providing clients with informative analytics to help them grow their business, how are you ensuring that your service will not become an irreplaceable source of value?
Offer your clients a service that goes above and beyond the competition. Replace any frustrations by giving them full autonomy over their analytics environment.
How to create a Customer Portal with Digital Hive
Read more about our enterprise portal solutions, or get in touch, if you want to chat about customer analytics portals – we can show you how simple it is to get set up!
Book a demo with a member of the team. See the full Digital Hive experience as well as some of the branded customer portals we’ve created.