Digital Hive Puts a Consumer Face on Enterprise Analytics and BI

Digital Hive Puts a Consumer Face on Enterprise Analytics and BI

New Digital Hive release presents content in ‘swimlanes’, offers ‘previews’ and now connects to Looker, Microsoft OneDrive, SAP Analytics Cloud, Splunk, and TIBCO Spotfire

12 May 2021 – Today Digital Hive launches the first intelligent enterprise portal that makes finding, accessing, and sharing enterprise analytics & BI (ABI) output and other company information as easy as using Netflix or Spotify. Built for today’s multi-generational, hybrid IT and digitally transforming enterprises, this release of Digital Hive presents company data and content in consumer app-inspired ‘swimlanes’, and displays content previews. It also includes new connectors to Looker, Microsoft OneDrive, SAP Analytics Cloud, Splunk, and TIBCO Spotfire.

A spaghetti junction of enterprise software 

Despite vendors’ efforts to convince enterprises to standardise on single applications and platforms, this rarely happens due to M&A consolidation, changing IT leadership, generational preferences, and different use case requirements. Most companies run an average of 3.8 ABI tools, according to Gartner. They also run multiple content management systems, intranets and file storage systems like Google Drive, SharePoint, and Box. 

Business users relying on these systems need to know which to look in and then track down the best report, dashboard, or file in time to do essential things like resolve customer issues, negotiate contracts, and prepare for board meetings. As Digital Hive’s CEO Kevin Hurd explains:

“Business people increasingly expect to adopt and use analytics software and other information systems the same way as they do with consumer apps – instantly, and with little or no training or need for IT intervention. That also means that businesses need to think more like Netflix and Spotify, understanding preferences, pushing out relevant content, and encouraging users to share and collaborate with peers.”


Simple, modern, and personal UX to boost adoption 

Digital Hive offers enterprises a pragmatic way to retain their investments in all their business systems while helping users get the most out of them. This latest release goes well beyond shielding users from the underlying complexity; it gives complex and legacy business information systems a consumer ‘makeover’ to an experience that’s simple, modern, and dynamic. By offering a personal experience, Digital Hive gives users access to the information they need to be successful in their jobs without having to rely on help from IT and data experts. This satisfying, personalized experience drives engagement for tools like Microsoft Power BI, ThoughtSpot, Tableau, Qlik, IBM Cognos and in turn, boosts adoption levels.

swimlane view of reports from multiple BI systems

New capabilities in this release of Digital Hive include:

  • Netflix-like ‘swimlanes’ – after each user inputs their initial preferences, Digital Hive organizes content into multiple swimlanes.
  • Dashboard / Report / content previews including ‘thumbnails’
  • New connectors – Looker, Microsoft OneDrive, SAP Analytics Cloud, Splunk, and TIBCO Spotfire

Additional Resources

  • Read highlights from the Gartner Cool Vendor 2020 Report – Analytics and Data Science here
  • Book a 30-minute Digital Hive demo here
  • Register for upcoming virtual Digital Hive events or watch on-demand here

About Digital Hive

Digital Hive is an international software company that provides an intelligent enterprise portal to content from analytics and BI tools, content management systems, and file systems – on-premise and in the cloud. By providing a single, shared organizational view, federated search across tools, and custom branding, Digital Hive helps drive systems adoption, improve data literacy, and deliver data stories for better decision making and business performance. A 2020 Gartner ‘Cool Vendor,’ Digital Hive customers like Clarity, DFS, Highmark, Pomona College, and University of Denver.

A ‘Netflix’ style analytics and BI experience drives Digital Transformation

A ‘Netflix’ style analytics and BI experience drives Digital Transformation


The period of staggering technology advancement in the 2010s changed everything. In a single decade, social media, search, smartphones, 4G, Cloud computing, AI and big data, and user interface design sped through ‘hype cycles’ and went mainstream. These technologies profoundly altered people’s expectations of software’s UX, speed, reliability, and personalization.

Prior to that decade, enterprise software and transformation programmes had gained an image problem. That was largely because ‘Transformation’ had become a euphemism for asking employees to change the way they worked to adapt to expensive, large-scale enterprise software rollouts. The Boomers and Gen-Xers who dominated the workforce rarely adopted these systems to the extent that their organisations hoped – in most cases, it was ‘just enough’. I’m in no way blaming big enterprise software companies for designing systems the way they did. The vision was…

Software: to build or not to build? That is the question.

Software: to build or not to build? That is the question.

In 2015 Microsoft’s CEO Satya Nadella famously said:  “every business will be a software business”. And it’s hard to argue that when companies like Uber, Airbnb, and JustEat are disrupting, then dominating, established, seemingly unassailable industries. If you’re under pressure to transform your company into a software business, you’re not alone. The big question then becomes: to build or not to build?

In every disrupted industry, one software trend – analytics – is separating the good from the great. Arming employees with fast access to reliable data for smart decision-making is essential for any company that wants to outflank competitors. It follows that many in-house development teams are evaluating whether to embed analytics in existing applications that people use every day, like intranets and CRM.

When Nadella made that prediction, he clearly didn’t want everyone to build their own software. Total control can be alluring, but there are many spanners that can land in the works: leadership changes, security issues, data privacy regulation, and constantly evolving technology versions, protocols and standards – to name but a few. We have a whole developer team dedicated to staying current with analytics and BI software including ThoughtSpot, Cognos, Power BI and the many others with which we integrate our intelligent portal.

However I want to focus on one consideration that trumps all others – the user experience (UX). Unless you tempt users to adopt your software by offering an exceptional UX, all the beautiful coding in the world won’t matter. And these days, with millennials dominating the workforce, people won’t be comparing your software’s UX against those of SAP or Oracle; they’ll compare it to Google, Amazon and – the inspiration for our software’s UX – Netflix. Modern software is built for short attention spans, and expectations for instant gratification, personalisation and device portability.

Adoption is top priority for the many companies working to provide analytics to business users. Gartner’s 2017 report on BI and analytics pervasiveness saw adoption rates “jump” to 32 percent after flatlining around 20 percent for a decade – but remains unacceptably low. The main obstacles we see to adoption are UX issues: users can’t find exactly what they’re looking for (navigability), fast enough (speed), without IT support (self-service). Today’s the bar is higher: users want to personalise their environments, get recommendations, and use search and voice commands.

To create UXs that drive analytics adoption, companies need specialist expertise. Even if your company has the funds to invest millions in R&D, finding and retaining ‘rock star’ quality UX designer talent is a bun fight. With a global skills shortage in UX design, LinkedIn has cited UX design as one of the top skills to learn in 2020 analysing the data from 660+ million professionals and 20+ million jobs. 

As with most things the buy vs build decision all boils down to what your goals are. If the software you need is really specialised, not available on the market, and has few external dependencies, building makes sense. However, if your goal is widespread user adoption of a service like analytics that supports digital transformation, then buy – or a hybrid approach where you can do custom development with an SDK – are the ways forward.

A note of caution: what starts as a project to solve a specific problem can morph into something much more complex. Many of our customers started out needing to build a simple intranet to host company information. Then employees came to expect company information in the form of analytics, in (close to) real time. That means having to connect to data and reports from analytics and BI tools – a much more complex proposition to build and maintain. 

So the question shouldn’t be ‘can we build it?’ but rather ‘can we build – and maintain – software that people will use’? 

Theia Rebrands as Digital Hive to become the ‘Netflix of Analytics and BI’ for Enterprises with Multiple Tools

Theia Rebrands as Digital Hive to become the ‘Netflix of Analytics and BI’ for Enterprises with Multiple Tools

“Cool Vendor” also announces new machine learning-driven personalization and recommendation capabilities as part of new product vision

29 September 2020 – US-based Theia, which provides an intelligent enterprise portal for organizations running multiple analytics and BI (ABI) tools, is rebranding to Digital Hive, and introducing new machine learning-driven capabilities for personalization and recommendations. Recently named a Gartner ‘Cool Vendor’, the company’s new vision is to be the ‘Netflix of Analytics and BI,’ helping business users to instantly unearth the enterprise dashboards, reports, KPIs and raw data that helps them to meet personal and shared objectives.

A unified experience…

Digital Hive connects most popular ABI platforms including ThoughtSpot, Tableau, Qlik, IBM Cognos as well as standard document systems such as Google Drive, SharePoint, Box and social media platforms. This means the typical company, which runs an average of 3.8 different ABI platforms simultaneously (Source: Gartner Cool Vendor 2020 Report – Analytics & Data Science) can provide its user community with a single, unified experience and the best tool or visualization for each job. Digital Hive customers boost returns on legacy ABI investments and raise user adoption levels.

…for meeting collective goals

The current crisis has accelerated many organizations’ change programs. By democratizing all available ABI tools and content, Digital Hive helps teams work collectively towards common goals such as digital transformation, restructuring after a merger or acquisition, or launching new commercial channels. By dismantling the information silos, Digital Hive also promotes data literacy by improving collaboration and adding an extra layer of context, helping users to see the complete ‘data story’.

Business travel company Clarity used Digital Hive to develop its Go2Insight service, which embedded ThoughtSpot’s search-driven analytics tool and more traditional BI reports from Cognos. According to Darren Williams, Head of Management Information and Data,

“Thanks to Digital Hive we were able to offer our customers really pioneering AI and search-driven analytics while still providing traditional reporting facilities to those who need them. This meant we could be bold and visionary, but without leaving any users behind.”

Personalized use cases and branding

Digital Hive is personalized for each organization, depending on their preferred use case. While many customers use Digital Hive as an ABI portal, others embed it into their intranets/extranets, customer, or supplier portals, or build bespoke portals. Companies can also set up different business units, customers, or suppliers to have their own custom-branded portals.

According to Kevin Hurd, Founder and CEO, Digital Hive:

“Companies are navigating through considerable change and uncertainty right now. Rather than more upheaval, most are pragmatic and want to leverage the tools, content, and skills they’ve already invested in. Some of our customers are running upwards of 15 different ABI tools. Whether a user needs a board report, a dashboard, or a quick data answer, Digital Hive presents these in a ‘Netflix-like’ experience, instantly recommending the best asset for the job.”

Additional Resources

About Digital Hive Digital Hive is a US-based software company that provides intelligent enterprise portal solutions, recommending and personalizing content from analytics, document systems and online applications. By providing a single, shared organizational view, federated search across tools, and custom branding, Digital Hive helps drive analytics adoption, improve data literacy, and deliver data stories for better decision making and business performance. A 2020 Gartner ‘Cool Vendor,’ Digital Hive is for most organizations that run multiple analytics and BI tools including customers like Clarity, DFS, Highmark, Froneri, Pomona College, and University of Denver.

Gartner Cool Vendors 2020 Announced

Gartner Cool Vendors 2020 Announced

Digital Hive has been named a 2020 Gartner Cool Vendor in Analytics and Data Science

With the average organization using 3.8 different BI solutions, and the number of different business roles wanting to analyze the data increasing, it’s critical that businesses make it easy for users to leverage, share and scale the analytics value from different systems that have been generated before. 

According to Gartner’s report, published May 7th, 2020: 

“Organizations are struggling to manage analytics content from different tools. This hinders the ability to share and scale the use of analytics, and limits adoption as users fail to find and compile the insights that have been generated before.”

Garter recommend that one way this can be achieved is by

establishing an easily accessible portal that has single access to the analytics content built by multiple existing analytics solutions.

Gartner’s definition of a Cool Vendor is “a small company offering a technology or service that is: innovative — enables users to do things they couldn’t do before, impactful — has or will have a business impact — not just technology for its own sake, intriguing — has caught Gartner’s interest during the past six months.”

Why is Digital Hive Cool?

Digital Hive’s technology consolidates key information assets across an entire organization in one convenient and digestible place, giving users real-time access to the relevant information they contain through a single point of entry.  

Digital Hive (formally known as Theia) connects to analytics and BI tools platforms such as ThoughtSpot, Tableau, Qlik, IBM Cognos as well as standard document systems such as Google Drive, SharePoint, Box and social media platforms

Digital Hive’s analytics catalog addresses a real pain point impacting organizations using multiple analytics and BI tools — giving business users a single point of access and thereby providing visibility, governance and control.

Click here to read Gartner’s full report – link off to Gartner.

Gartner Disclaimer: The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Theia Announces Partnership with ThoughtSpot to Deliver Embedded Insight Hub to Enterprises

Theia Announces Partnership with ThoughtSpot to Deliver Embedded Insight Hub to Enterprises

Theia launches Insight Hub powered by ThoughtSpot to enable organizations to curate insights and create stunning data stories 

OTTAWA, Canada – July 31, 2019 – Enterprises across all industries have been embarking on major digital transformation projects. Despite heavy investments, many organizations still report an inability to turn these initiatives into demonstrable business value. In order to help organizations leverage these efforts and empower their team with insights,  Theia, the Embedded Insight Hub, announced a new partnership with ThoughtSpot, the leader in search and AI-driven analytics, to enable enterprises to run ThoughtSpot workloads directly within Theia. 

Building a Strong Data Culture

Theia uses data stories to empower organisations to gain business insight by combining all of their information assets and ThoughtSpot through a single, tailored user experience. Equipping employees with these insights helps build a strong data culture and encourages users to make data-driven decisions. 

Benefits of Theia’s Insight Hub include:

Accelerated Integration: Capabilities enable customers to embed ThoughtSpot alongside other information assets. Customers get a unique customized market-leading solution that provides a competitive advantage within weeks – not months. A faster and cost effective alternative to in-house development can be achieved with Theia’s code free, drag and drop environment.

Monetization & Brand Enablement: Deploy visually stunning and compelling applications that align to corporate branding for internal and external users. With the ability to white label, the power to create new revenue streams is great. 

Federated Discovery: Enterprises have many pinboards, answers, SpotIQ, reports, dashboards, presentations and media in multiple information systems. With Theia it is simple to organize and find content. Users save time through quick discovery of valuable information assets which provides insight at scale. 

“We are delighted to be able to partner with a market leader like ThoughtSpot. For our joint customers, having the ability to access the rich insight and context created by ThoughtSpot’s search & AI driven analytics platform, viewed through Theia’s flexible and intuitive lens on the business, allows a greater number of their users to make better decisions and take the actions required to drive the best business outcomes possible,” said Mitch Robinson, CEO at Theia. “The combination of our two solutions is what will enable [email protected] for our customers.” 

“Companies in every sector are seeking to transform themselves to compete in the new digital world by tapping into the value of their data. By partnering with Theia, we can protect organizations past investments in analytics tools and rapidly embed ThoughtSpot into any data-driven application,” said Toni Adams, VP of Global Channels & Alliances, ThoughtSpot. “I’m excited to work together with Theia to help companies find meaningful insights in their data and applications faster than ever before.”

About ThoughtSpot

The world’s most innovative enterprises use ThoughtSpot to empower every person in their organization, from C-suite executive to front-line employee, with the ability to quickly uncover data-driven insights. With ThoughtSpot, business people can type a simple Google-like search in natural language to instantly analyze billions of rows of data, and leverage artificial intelligence to get trusted, relevant insights pushed to them as answers to thousands of questions they might not have thought to ask. ThoughtSpot is simple enough for any business person to use, yet powerful enough to handle even the largest, most complex enterprise data without sacrificing speed, security, or governance. That’s why customers like 7-11, BT, Celebrity Cruises, Daimler, De Beers, Hulu, Miami Children’s Health System, Nationwide Building Society, and Scotiabank have turned to ThoughtSpot to transform their decision-making cultures and analyst firm Gartner named ThoughtSpot a Leader in the 2019 Magic Quadrant. By making insights a part of every conversation and every decision, ThoughtSpot is reimagining the role of data in creating a more fact-driven world. For more information, please visit

About Theia

Theia is an Insight Hub. Information from many sources is required to provide insight to make effective decisions. Theia brings sources together – BI platforms, analytics and data visualizations – into one experience, so that better, data-driven decisions can be made. Theia’s Embedded Insight Hub provides insight at scale. For further information, please visit heytheia.