PATTISON boosts sales productivity by serving up 1TB of marketing assets at Google-like speeds
PATTISON Outdoor Advertising services more than 200 markets and runs 25 busy sales offices from St. John’s Newfoundland to Victoria, British Columbia, and is the acknowledged Canadian leader in all outdoor advertising. With over 1 million pieces of marketing and sales collateral, they needed a solution that would store and serve up content to users faster than ever before.
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About Pattison Outdoor Advertising: The Mission
Headquartered in Ontario, Canada, PATTISON Outdoor Advertising designs interactive state-of-the-art campaigns from digital to billboards, street-level to large format hoardings in high-traffic locations Recently, however, the legacy technology infrastructure that served up all these marketing assets was starting to reach its limits.
The company’s business information database had been accumulating on a corporate internal server for decades and sales executives were finding it increasingly difficult and time consuming to find what they needed in time. This meant marketing team members were having to act as a ‘manual Google search service’ to help track down and serve up the right content to sales from the company’s vast archives to support a pitch or a client campaign. This was clearly not sustainable.
PATTISON really needed a “best-of-both-worlds’’ solution that preserved aspects of the old system that people valued and trusted, but that could be modernized to offer a fast, personal “21st century” self-service experience. Luckily, Digital Hive provided that customizable solution that would save time, increase productivity, and collaboration across the organization.
* A true representation of Pattison’s Digital Hive experience
Personalized User Experience
Users can personalize and create the custom pages and tabs, and tag assets in their own way for fast access.
Time Saved and Productivity Boosted
Users can now search across asset portfolios, surfacing the assets they need in seconds – without relying on any intervention from Marketing.
Modern Self-Service Interface
Built in aspects of the old system that people valued and trusted,
but interface created offers a fast, personal “21st century” self-service experience
Company Wide Collaboration
Marketing now has the ability to broadcast key company information and news on a weekly basis, as well as highlighting new and useful content to the entire sales team – regardless of location and timezone.
People want to tag content their own way, depending on their focus area, so it’s fast and easy to surface. Digital Hive adapted the tagging system to make this possible which was a true value add on for us as a business.
Mary Ventresca, VP, Marketing and Business Development