A few years ago I met Walter Isaacson, former Chairman of CNN, Editor of TIME, and author of Steve Jobs’ biography. If you
can’t tell from his pedigree, Isaacson is a great storyteller. He also wrote
about other famous innovators including Benjamin Franklin, Albert Einstein and
Leonardo Da Vinci. I only had time to ask him one question, so I made it a good
“What did Jobs, Franklin, Einstein, and Da Vinci have in
common that made them such great visionaries?”
Isaacson smiled and responded, “All great innovators operate at the intersection of Art and Science.” I think Isaacson would agree this balance applies to data storytelling as well. Truly effective storytelling drives business action, and this occurs with the right mix of facts, visual presentation, and contextual narrative. Finding this balance is a challenge, but with the right tools and methodology, you can go from creating flashy dashboards to actually informing decisions.
Over the past decade, there has been a massive push for companies to leverage data. We are starting to see the Rise of Chief Data Officers. Humans are visual by nature, so we have also seen increased adoption of user-friendly visualization tools like Tableau, Qlik, Power BI, and ThoughtSpot. As the push for data democratization and access to data continues to increase, we need to ensure data is being effectively communicated and consumed – not just put into a pretty dashboard. Enter Stage Left: Data Storytelling.
What is Data Storytelling? Data Storytelling is translating data in an easy to understand the way to help people take action on the business. There are three main components to data storytelling:
The final component, the art of communication, is still on the starting block. However, by establishing a methodology and using new technologies to support us, we can realize the full value of our data, inspire action, and transform Data Storytelling from an industry buzzword into an effective boardroom practice.
Rather than just deliver report requests, analytics teams must establish a dialogue with the business to understand the context. Context includes goals, challenges, and potential decisions that the business will make. In creating this dialogue, gaps in understanding will appear. These gaps will highlight the best questions to ask of the data. Ultimately, the answers to these questions will deliver the value business leaders have been seeking.
Using Technology for Storytelling
Once the context has been established and the right questions are being asked, analytics teams, can use technology to help communicate information with a narrative to increase understanding. We use reports and data visualization tools now. Data visualization helps us see blatant patterns, but it isn’t ideal for communicating context and situational nuances. We also shouldn’t assume interpreting a visualization is easy for everyone. With the global Data Literacy rate struggling around 24%, delivering an isolated report or visualization is risky – the information can easily be misinterpreted and lead to costly decisions.
New technology, like Digital Hive’s Analytics Hub, enables companies to easily balance the art and science of data storytelling so they can communicate and understand the entire business narrative – and ultimately make the best decisions.
By bringing together reports, visualizations, and dashboards from all of your different BI tools into a single storyboard, you can mix best-of-breed technology to deliver all of the facts. Contextually, you can incorporate video, custom messaging, presentations, and data literacy support assets to complete the narrative and inspire action.
The ideal balance of data, visualization, and narrative can now be achieved without the limitations of any one tool or technology because you can use all of your tools together seamlessly.
To increase the value of analytics for the business, we must find a greater balance between the art and science of data storytelling. When looking to improve the art, we must change the way analytics teams and the business communicate context. Then, we need to ask impactful questions of our data.
Finally, when delivering our findings, we should leverage technology to support us by using data visualization and data storytelling tools to communicate insight within a narrative.
Digital Hive and Data Storytelling
Digital Hive dynamically displays content from any information system seamlessly in one unified platform – providing the easiest, most efficient, and customizable experience for the delivery and consumption of data stories on the market today. Behind the scenes, Digital Hive defends users from change-disruption, tracks analytics adoption, and reduces the IT backlog.
Unless it pertains to politics or parking meters, people dislike change. Why? Change involves work, learning new skills, and the possibility of failure. This makes people uncomfortable and resistant. Maintaining the status quo is simply easier. When we look at why BI & Analytics initiatives fail, the reasons are not usually technical problems, but people problems related to change management and communication. Yet, in contrast to the average stakeholder, individuals who lead change are enthusiastic advocates and willing to put in the extra effort.
Why is this?
Champions of change understand the “Why, What, and How” of the change that is taking place.
Most stakeholders do not understand the “Why, What, and How” This is where D&A strategies are failing. If you map these 3 critical pieces of information to hot trends in Data & Analytics it is very clear. Industry challenges include:
Understanding the potential value of data – Rise of CDO(Data Culture)
Developing the skills to use data – less than 24% (Data Literacy)
The “Why” must be the basis
for change, and if it does not bring significant value to stakeholders, the
initiative is doomed from the start.
All three of these factors are important,
but the first is the most critical. To determine value, there must be strong
communication between the analytics team implementing technology and the
stakeholders who will use it. This is when we need to determine:
What are the business goals or
What decisions will be made to
reach these outcomes?
What information is needed to make
decisions and act?
This channel of communication between “Analytics” and “The Business” has been historically very weak. One reason that “change management” and “communication” are the most poorly executed components of an Enterprise Data Strategy, is because Data & Analytics initiatives are championed by technologists. While data scientists might be some of the smartest in the room, technology is their passion, not people. So, technology is what they focus on and the people side of analytics gets neglected. This has led to the rise of “Analytics Translators” and other intermediaries.
The titles for this role are wide-ranging and have little consistency, but the need for an individual to lead the change management aspect of D&A initiatives is apparent. Call this person an “Analytics Translator”, a “Data Champion”, a consultant…whatever gets the job done effectively.
This is the hard part. Every company has
unique needs, strengths, and weaknesses. There are a number of things to
consider when improving the change management aspect of your Enterprise Data
Strategy or Digital Transformation effort in addition to a focus on the above:
Do you have a clear leader and advocate for D&A on the executive team? Hiring a CDO is now a must.
How does your analytics team work together and communicate with the rest of the business? Does your company have a dedicated analytics team or a (CoE) Center of Excellence? Should your company have a centralized or decentralized analytics team?
Do you have dedicated individuals responsible for developing Data Culture, Data Literacy, and driving adoption? This is a full-time job. Hire for it.
Is there a focus on business outcomes first and technology second?
We believe establishing an Enterprise Analytics Hub helps solve many of the challenges related to Data & Analytics change management. By centralizing all BI content in a single location and user-experience, you establish a foundation from which to build a data culture, communicate with end-users and receive feedback on business needs. You can also launch embedded data literacy campaigns and increase BI adoption by providing a single point of entry, and insulate end-users from the disruption that comes with the introduction of new tools and sunsetting of legacy systems.
Has your company recently implemented Tableau, Qlik, or Power BI? Well, even those tools are now between 10 and 30 years old! Not to mention, they probably co-exist in your company with one of the other BI tools I mentioned.
Let’s fast forward. Arguably, the hottest analytics company on the market right now is ThoughtSpot. With their “Search and AI-driven capabilities, they are at the cutting edge. If you have implemented ThoughtSpot, I am 99% certain it co-exists alongside AT LEAST one of the aforementioned BI tools.
“What’s the point, Spencer?”
Well, let’s tally up the number of BI tools you have. You certainly use Excel, most likely have
a legacy BI tool like SAP, Oracle, or IBM and there is a good chance you’ve introduced
a 2nd generation data viz tool like Tableau or Power BI. If you are
cutting edge, you might also have an augmented analytics tool like ThoughtSpot.
So you probably have 3 BI tools, if not more. Our thought exercise is supported by research from Gartner and Forrester, as well as an informal survey I conducted on LinkedIn, and I haven’t even touched on tools with analytics capabilities like Salesforce.
The point I am trying to make is that it’s very hard to keep up with innovation, resulting in the co-existence of many multi-generational analytics tools. Enterprise companies are simply too big and move too slow to keep pace while simultaneously consolidating technology to a single platform.
“Who cares? What’s the
Having multiple BI tools makes it hard to use analytics and make decisions. All of your end-users are concerned with analytics tools, instead of DECISION MAKING. This creates silos of BI assets, making it difficult to find information, hard to drive BI adoption, impossible to establish data governance, consistency, or ease of use. This is a huge obstacle to establishing a strong data culture or effectively executing a change management strategy. To put it plainly, it makes things difficult. People don’t like difficult. People like easy. People like fast.
“What is the solution?”
I’m glad you asked! ? The solution is Digital Hive. Digital Hive is “Your Intelligent Enterprise Portal” that surfaces and recommends analytics in a personalized experience.
Over 20 years in the analytics space, I have attended many industry conferences as an attendee, speaker and sponsor. Although there have been a lot of great events, and some not so great ones (we can talk about those over a drink), I have never had this level of excitement going into an event before. The event in question? Beyond.2019 in Dallas this October, organized by ThoughtSpot.
We are at a very interesting point in the analytics industry. For years, the name of the game has been data visualization. It was the most cutting edge technology around. But the last decade has seen a major shift, as new paradigms like cloud, mobile, and IoT go mainstream. To keep up, businesses need a fundamentally new kind of analytics.
The era of augmented analytics is upon us as artificial intelligence and machine learning are making a significant impact on how we deliver analytics to the masses. Beyond.2019 will bring together industry leaders, subject matter experts, and innovative customers, who will share their experience around disruption and transformation that has empowered organizations to turn insight into action, and why they are designing their future analytics solutions around AI.
Theia is excited to be a Gold Sponsor at the analytics event of the year. If you’re attending Beyond.2019, please stop by our booth, meet the Theia team and register for our breakout session “Embedding Search & AI: Monetize Data & Unlock New Revenue Streams” and check out Theia in action!
We’d love to meet you at the show and hear about how AI-driven insight is changing how you deliver analytics, and improving your business results. If you would like to arrange a meeting , please contact me at [email protected].
But Beyond won’t be just business – there’s plenty of time for fun. We’re also running a baseball speed pitching test, projecting analytics over the course of the event, comparing companies and attendees against the professionals. If you’re on the fence, what are you waiting for?! Register today.
This common notification appeared on my phone as I quickly headed outside of my hotel in Sydney, Australia. Hopping into the car with Lynn, the CEO of Motio, we were visiting customers and prospects to present our new software solution product, Theia, and we were in a deep discussion when suddenly, we stopped. We were both surprised that we reached our destination within 5 minutes. We apologized to our Uber driver for driving such a short distance and he replied, “No worries mates, happy to bring you safe.” This pleasant Uber experience contrasted a terrible experience I had with a taxi in Amsterdam. My taxi driver refused to drive me a short distance, which forced me to walk through the pouring rain.
During our meeting, the VP of Business Intelligence explained that she has a great team of BI professionals, architects, and administrators. Her team enjoys all the fancy dashboards and reports with the use of two different tools: IBM Cognos BA and Microsoft PowerBI. But her business users have voiced their displeasure with these software products. She understands that people will always have complaints, such as, “BI is too expensive” and, “The delivery does not always meet the expectations.” Even arguing about how, “DOMO has been introduced at some places, while other groups use a bit of Qlik,” she continued to explain “Well, they all want to try every new shiny tool that is being introduced.” She stressed, “We need to do a better job.” We would all like to be better organized, but where to start?
After a full day of meetings, we decided to grab a beer at The Lord Nelson Brewery Hotel and talk about the conversations we had and the issues we heard. We discussed how nice it was for our Uber driver to take us on a trip that was less than a Kilometre. I began to tell Lynn about my taxi experience in Amsterdam. We both laughed, but we began to ask ourselves, why did the Uber driver take us whereas the taxi driver refused to take me? The answer was simple. For the taxi driver, I was a one-off deal. Even if I were to file a complaint with the taxi company, would he ever hear about it? But for Uber drivers, it’s different. Every ride counts and high ratings are crucial for their success.
This feedback system that we see in Uber is sorely missing in BI. When BI professionals develop reports and dashboards, they may receive feedback when it’s presented to a few key end users. However, when the dashboard is live and used by hundreds of end users, BI professionals might not even be aware of any issues all these users have. System thinking, feedback loops, and applying the concepts of cybernetics are essential parts of every organization. But we also need to remember that the post-customer experience plays an important part of the delivery process that is widely applied in the consumer world. Whether it’s Hotels.com, TripAdvisor, or Airbnb, customers tend to provide feedback. It’s this feedback that drives excellence.
The next day, we had another meeting with the VP of Business Intelligence. We discussed our idea of implementing a rating system for BI. “Why don’t we let your end users rank the reports that your team builds? With a simple click, end users can rank the reports they use and provide feedback. This will help your team to become better. They will be like Uber drivers who strive to deliver great service, unlike ordinary taxi drivers. It’s also more fun!”
The VP responded, “I don’t know. It sounds nice, but most of my BI tools don’t offer this.” We replied, “But that is the beauty of creating one entry point for all of your BI tools. It’s presented in one experience and one navigation structure. It doesn’t matter what the overall tool offers, this one entry point contains it all. This one entry point is called Theia.”
Later that night, we ended up at The Lord Nelson Brewery Hotel again, this time celebrating a successful sale. We were determined to introduce Theia as one entry point for all our customer’s BI tools, including the newest trend of BI customer experience.
When we finished our beer, we decided to head back to the hotel to get some more rest in preparation for tomorrow’s customer meetings. As we walked outside, we quickly realized that it was raining heavily outside. “Should we call for an Uber? Well, no, let’s walk, the Airbnb is only two blocks away”.
Guest contributor Crystal Meyers from Ironside Group discusses how to bring disparate content together in Theia.
One size does not fit all. Try as they might, there is not a single BI platform that can offer every capability that users require. With organizational complexity increasing, and the growing demand for self-service analytics, it has become commonplace, even recommended, for organizations to maintain multiple BI platforms to meet the needs of people in diverse roles with differing needs across the organization.
At the very least, your organization is likely to have a Mode 1 tool, like Cognos Analytics, for enterprise operational reporting distributed from a centralized platform, and a Mode 2 tool, like Tableau, for visual data discovery and self-service analytics. While standardization onto a single platform has historically been an objective of centralized BI teams – driven by the perception that one platform provides more efficiency and lower total cost of ownership – bringing in the right tools to satisfy the varying analytics needs of your users can actually be a more effective approach in the long run. Focusing on building content around the use case rather than within the context of a particular tool’s capabilities is the best way to maximize user adoption and true value of your analytics solutions.
But, every silver lining has a cloud (wait, that’s not how the saying goes). As we endeavour to provide an array of analytic capabilities through the availability of multiple tools, we face several significant challenges and risks.
Challenges and Risks
Through our experience mitigating these challenges and risks for our clients and with the availability of exciting new products from the vendors we partner with, Ironside is able to offer some real world advice on how to bring unity to content and process management in multi-platform analytics ecosystems.
One example is Theia, a new product developed by our partner Motio. Theia is an information portal that brings together components from your various BI platforms together in one user interface, with integrated security and a single access point. With Theia, users can access and interact with reporting and analytic content from various platforms* as well as leverage metadata packages from Mode 1 tools like Cognos Analytics, Oracle Business Intelligence, and SAP Business Objects with Mode 2 platforms like Tableau, QlikView, and Power BI. This capability allows self-service users to take advantage of the strengths of the different platforms within a single process.
In addition to leveraging a solution like this to add an integrating layer between platforms in your environment, we have some other recommendations in line with the three areas of challenges noted above – User Experience, Governance, and Support.